Social Media Marketing (SMM)

Our Specialties

Social media is where your customers are—our job is to engage them effectively. We help businesses build brand awareness, foster relationships, and generate leads through tailored social strategies.

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Social Media Strategy & Planning

  • Researching target audience & competitors
  • Choosing the right platforms (Instagram, Facebook, LinkedIn, X/Twitter, YouTube, Pinterest, TikTok, etc.)
  • Defining KPIs (reach, engagement, leads, sales)
  • Content calendar planning
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Content Creation

  • Graphic design, video production, reels/shorts, carousels, infographics
  • Copywriting & captions with strong CTAs
  • Brand storytelling through posts & series
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Content Publishing & Scheduling

  • Using tools like Buffer, Hootsuite, Later, or Meta Business Suite
  • Maintaining consistency in posting
  • Best time posting strategy
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Community Management

  • Responding to comments, DMs, reviews
  • Building engagement with polls, Q & As, contests, UGC (user-generated content)
  • Crisis/negative comment management
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Paid Advertising

  • Running Facebook/Instagram Ads, LinkedIn Ads, TikTok Ads, etc.
  • Campaign setup (traffic, conversions, lead gen, awareness)
  • Target audience segmentation & retargeting
  • A/B testing & budget optimization
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Analytics & Reporting

  • Tracking brand mentions across platforms
  • Monitoring competitors & trends
  • Managing PR crises proactively